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Diesel Carnaby Street AW17

Perfection is boring.

With the release of Diesels latest campaign and the ever successful facade takeover on Carnaby, Tenn were asked to give Diesels Menswear store another graphic facelift.

The idea, to make a not so perfect facade.

Using Tenn’s in-house graphic artworker, campaign graphic brush strokes create an unfinished paint effect and additional branded Diesel vinyl tape looks to hold the facade the together.

Another show-stopping install on Carnaby Street

Can you spot the difference between Tenn’s render and the actual store?