JOHN SMEDLEY COMPOSITION OF KNIT
JOHN SMEDLEY FENWICKS AW17
“Composition Of Knit celebrates the natural fibres that are behind The World’s Finest Knitwear”
Following the success of Tenn and One Big Company’s collaboration for John Smedley’s womenswear concession in Fenwicks, it was time to take the scheme into the windows.
In order to bring to life those natural fibres used in John Smedleys knitwear, Tenn supplied all the elements needed to create a striking window display.
Using the skills of our creative installers, the window came to life by hand threading metres of coloured wool between wooden batons and hooks. Busts were then placed and integrated throughout the scheme.
To continue the windows into the store. The Ground floor of Fenwicks saw the same wooden and woollen treatment to create a striking in-store display.