Melissa Odabash SS18

Tenn LTD x Melissa Odabash Blossom SS18. Bespoke, seasonal blossom trees capture customers both instore and out.

Made to measure tree trunks were sculpted to suit both boutique stores. Carved from blocks of polystrene and artistically finished to resemble bark, each store see’s an emerging tree growing into from the walls into the window.

Overhead suspended blossom branches and foliage – chosen to compliment the SS18 collection –  were arranged instore to frame and capture mannequins.

In order to bring the scheme to the street – each store facade was decorated in further blossom branches and foliage – creating the effect of the instore blossom tree emerging from the window.

Melissa Odabash stores on Ledbury Road, Notting Hill and Walton Street, Chelsea now stand out amongst the luxury boutiques and perfectly capture their seasonal spring-summer campaign.


Keep up to date with Melissa’s season collections: https://www.instagram.com/melissaodabashdesign/